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Privacy Statement

Drafted on 17 January 2020

  1. Data controller

Business Finland Oy/Visit Finland (Business ID: 2725690-3)

Visiting address: Porkkalankatu 1, 00180 Helsinki, Finland

Switchboard: +358 (0)29 50 55000

  1. Point of contact

Please e-mail: dataprotection@businessfinland.fi

  1. Name of register

Register for the Happiness School of Finland campaign

  1. Purpose of personal data processing and basis for processing
Category of data subjects Data utilised for Basis for processing
Persons participating in the Happiness School of Finland campaign - the launch and execution of the Happiness School of Finland campaign
- communication with the participants of the Happiness School of Finland campaign
- publishing and distributing information on the Happiness School of Finland campaign and possible other campaigns organized after this campaign
- fulfilling Visit Finland’s contractual and other promises and obligations
- taking care of Visit Finland’s relationship with the participants of the Happiness School of Finland campaign
- development of Visit Finland’s services, particularly marketing campaigns.
Contract

Legitimate interest of the data controller

Public interest

 

Processing tasks may be outsourced to third party service providers in accordance with data protection legislation and the boundaries imposed by legislation.

  1. Data content of register

The following personal data may be processed in relation to the Happiness School of Finland Campaign:

  • basic information of the participants such as name, date of birth, age, nationality, and communication language
  • contact information of the participants such as email address, phone number, address
  • information of the participants provided to Visit Finland such as video material attached to the application, references to portfolios, profiles and other sources on the Internet, language skills, other special skills, description of personal features, and information on participant’s activity and accommodation for his/her visitor(s) and any other information participants have provided to Visit Finland in its application, interviews and video presentations
  • information of the participants provided to Visit Finland during the school such as information of his/her family, friends, home, activities and other information provided by the participant during the visit that will be documented with videos, photographs and written descriptions by Visit Finland
  • information of the participants provided to Visit Finland in connection to events such as special diets
  • information regarding Visit Finland’s relationship with the participants and the contract such as past and current contracts, campaign profile formed based on the participant’s participation in the Happiness School of Finland -marketing campaign, voice recordings, correspondence with the participant and other contacts, cookies and data related to using them.
  1. Personal data retention period

Information shall be erased periodically, at least every 3 years, provided that there is no longer any need to process the personal information in question. Photos and videos provided to Visit Finland during the visit can be stored for a longer period.

The erasing shall take place by means of deleting the information in its entirety, by rendering the data passive so that the data can no longer be processed. In addition an access to the data may be restricted, by means of encrypting or overwriting.

  1. Regular sources of information

Information shall be collected from the persons themselves.

For the purposes described in this privacy notice, personal data may also be collected and updated from publicly available sources and based on information received from the authorities or other third parties within the limits of applicable laws and regulations. Such updating of data is performed manually or by automated means.

  1. Regular disclosures of information and recipient categories

Personal data may be disclosed to Innovation Funding Agency Business Finland if necessary in accordance with the Act on Innovation Funding Agency Business Finland and a limited liability company called Business Finland (1146/2017)

Data may be disclosed to Business Finland’s co-operation partners for non-commercial purposes, for the purpose of arranging visits and events and for sending out various event/visit invitations.

  1. Transfer of data outside of the EU or EEA

We may transfer personal data outside the EU/EEA. If no decision regarding an adequate level of data protection has been issued in relation to the target country or if the transfer, we make sure that the subcontractor has committed to use the EU Commission’s standard contractual clauses and/or is covered by the Privacy Shield -system.

The data controller may transfer personal data outside of the EU and the European Economic Area in accordance with the data protection legislation and within the boundaries imposed by legislation to the employees working in the data controller’s own overseas network, to the data controller’s subsidiaries and subcontractors and to its service providers retained for data processing.

  1. Principles for protecting the register

Manual material

Any material to be retained on paper will be stored in locked facilities equipped with access control. The data controller’s personnel are bound by confidentiality obligations.

Data to be processed electronically

Personnel access to the electronic data content of the register has been protected with personal user IDs and passwords. The utilisation of some of the data content of the register has been restricted to a limited group of users. The environment has been protected with appropriate firewalls and other technical safeguards.

The purpose of the above-mentioned measures is to secure the confidentiality, availability and integrity of the personal data to be stored in the register, as well as the implementation of the data subjects’ rights.

  1. Automated decision-making

The information in the register can be utilised for decision-making entailing legal effects for the person and that is based on automated data processing, such as profiling.

  1. Data subject’s right to object to the processing of personal data

The data subject shall have the right, in connection with their personal specific circumstances, to object to profiling pertaining to themselves and to other processing measures directed by the data controller at the data subject’s personal data to the extent the data processing is based upon the legitimate interests of a data processor.

The data subject may present their claim regarding the objection in accordance with section 15 of this privacy statement. In conjunction with the claim, the data subject must specify the specific circumstances based on which they are objecting to the processing. The data controller may refuse to carry out the request pertaining to the objection on the grounds stipulated for under the legislation.

  1. Data subject’s right to object to direct marketing

The data subject may issue the data controller consents or prohibitions pertaining to direct marketing on a channel-specific basis, including profiling taking place for direct marketing purposes.

  1. Other data subject’s rights pertaining to the processing of personal data

Data subject’s right to obtain access to the information (Right of Access)

The data subject has the right to inspect which data concerning them has been stored in the register. The inspection request must be submitted in accordance with the instructions set forth in this privacy statement. The right of access may be denied upon grounds stipulated in the law. As a point of departure, exercising one’s right of access in an ordinary manner is free of charge.

Data subject’s right to require the rectification or erasure of data or restriction of processing

To the extent the data subject is able to act for himself or herself, the data subject shall, without any undue delay, after becoming aware of the error, or, having detected the error himself or herself, rectify, erase or supplement any piece of information found in the register being contrary to the purpose of the register, erroneous, unnecessary, deficient or outdated.

To the extent the data subject is not able to rectify the information themselves, the correction request shall be submitted in accordance with section 15 of this privacy statement.

The data subject also has the right to require the data controller to restrict the processing of their personal data, for instance in circumstances where the data subject is awaiting the data controller’s response to their request regarding the correction or erasure of their personal data.

Data subject’s right to lodge a complaint with the supervisory authority

The data subject has the right to lodge a complaint with the competent supervisory authority if the data controller has not complied with the applicable data protection regulation in its operations.

  1. Contacts

In all questions concerning the processing of personal data and situations related to the exercise of the data subject’s rights, the data subject should contact the data controller. The data subject may exercise their rights by contacting dataprotection@businessfinland.fi

  1. Versions

This privacy statement has been published on 17 January, 2020.

The data controller follows the developments in legislation and will develop its operations constantly and consequently retains the right to update this privacy statement.